How I Discovered the Power of Color

Before Color Theory, I spent years working in publishing, writing and editing children's books. I loved creative work, and color had always been part of how I expressed myself.

Then came motherhood—and with it, a season of change when I gradually lost touch with that part of myself. After stepping away from my career to stay home with our daughter, my once-colorful wardrobe slowly gave way to bland leggings, oversized shirts, and a sea of black, white, gray, navy, and beige. Getting dressed became less about expression and more about utility.

During that time, I began exploring energy work as part of a larger journey to reconnect with myself. And very unexpectedly, color became one of the things I was most drawn to.

At first, my fascination with color had nothing to do with what looked best on me. I was interested in how I felt about different colors—the energy I associated with them, the ones I instinctively gravitated toward, and the way certain colors seemed to resonate with something inside me. After years surrounded by neutrals, I found myself craving color again.

Around that same time, a friend introduced me to seasonal color analysis—and suddenly I was looking at color through an entirely different lens. Instead of exploring only how color made me feel, I began learning to observe what color actually did: how it could bring clarity to the complexion, definition to the eyes, and harmony to the overall picture. It felt like two parts of my experience were coming together: the internal connection I had developed with color and a new understanding of how color could harmonize with my natural coloring.

I was fascinated.

What began as a personal exploration quickly became something much more. Color analysis gave me a new appreciation for my natural features and a clearer understanding of how to work with them. It wasn't about becoming someone different or following a set of rules. It was another way of reconnecting with myself—this time by seeing and appreciating what was already there.

That experience eventually led me to become professionally certified in color analysis and create Color Theory.

Today, I bring that same curiosity to every analysis. My goal isn't simply to tell you your season. It's to help you see the difference for yourself, understand the colors that naturally harmonize with you, and leave knowing how to use them in a way that feels completely your own.

Your palette should be a tool, not a set of rules.
Knowing your colors doesn't mean giving up the colors you love. It gives you a foundation you can use to make choices with greater clarity, confidence, and intention.

The best color analysis is something you can see and personalize.
I don't want you to simply leave knowing the name of your season. I want you to understand why certain colors work, recognize harmony when you see it, and feel confident applying that knowledge in a way that feels personal to you.

What I Believe About Color

Color should reveal you, not overpower you. The most harmonious colors don't become the first thing we see. They support your natural coloring, allowing you to come forward.

Beauty isn't about conforming to a universal standard.
Every person brings a unique combination of coloring, features, and presence. Color analysis isn't about correcting any of it—it's about understanding how to work in harmony with your natural beauty.

The Color Theory Experience

Ready to Discover Your Best Colors?

Discover the colors that harmonize with your natural beauty—and make getting dressed, shopping, and putting outfits together feel simpler.

"I had an amazing (and enlightening) experience with Ashlee at Color Theory!!!"

~ Leah D.

"Ashlee is simply amazing at determining the best color palette to bring out a natural, radiant glow! Her process is educational, informative, collaborative, and transformative!"

~ Michelle H.

★★★★★
★★★★★

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